Applied Research in Sport Management

In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

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Identify and ranking the challenges of implementation of customer relationship management in Tehran sports facilities

farokh kia

Volume 6, Issue 2 , December 2017, , Pages 97-106

Abstract

Customer relationship management (CRM) refers to all processes and technologies that companies and organizations deal with to identify, encourage, develop, maintain and provide better service to the customers and attract their satisfaction. The purpose of this study is to identify and ranking the challenges ... Read More